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Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google, Bing, and Yahoo. Here are some key aspects of SEO:
Keyword Research: Keyword research involves identifying the terms and phrases that users search for when looking for information related to your website’s content. By targeting relevant keywords with high search volume and low competition, you can optimize your content to rank higher in search results.
On-Page Optimization: On-page optimization involves optimizing individual web pages to improve their relevance and authority for specific keywords. This includes optimizing titles, meta descriptions, headings, and body content, as well as optimizing images, URLs, and internal links.
Content Creation: Creating high-quality, relevant, and engaging content is essential for SEO. Search engines prioritize content that provides value to users, so focus on creating informative, well-written content that addresses the needs and interests of your target audience. Content can include blog posts, articles, videos, infographics, and more.
