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Digital Marketing
Digital marketing encompasses all marketing efforts that use electronic devices and the internet. It includes various online channels and tactics to connect with potential customers and promote products or services. Here are some key components of digital marketing:
Search Engine Optimization (SEO): As mentioned earlier, SEO focuses on improving a website’s visibility and ranking in search engine results pages (SERPs) through techniques such as keyword optimization, content creation, and link building.
Search Engine Marketing (SEM): SEM involves using paid advertising to increase a website’s visibility in search engine results. This typically includes pay-per-click (PPC) advertising campaigns on platforms like Google Ads (formerly known as Google AdWords) and Bing Ads.
Social Media Marketing (SMM): SMM involves promoting products or services on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It includes creating and sharing engaging content, running paid advertising campaigns, and interacting with followers to build brand awareness and drive traffic to your website.
Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content can take various forms, including blog posts, articles, videos, infographics, eBooks, podcasts, and more.
